Accelerating the sales cycle is a critical focus for every successful business and has been a long-standing challenge for data businesses. The inherent complexities of data products make it difficult for the consumer to discover and adequately trial. A lack of collaboration between the supplier and consumer increases friction and reduces the chance of success. This can result in slow and ineffective sales cycles with limited feedback loop mechanisms. With data consumers demanding fast results, accelerating sales cycles can provide a significant competitive advantage.
Harbr customers are accelerating their sales cycles with self-service discovery, instant trials andgranular reporting on sales activity.
Make it easy with a unique, curated storefront for each customer, rich data product pages giving them all the information they need and intuitive search and browsing features.
Customers can bring their own data and match it with yours to create high-value, ‘ready-touse’ data products. APIs support unique IDs and matching,
Trials happen on-platform in secure collaboration environments that are built on-demand and contain everything the customer needs to prove value. A powerful subscription engine dynamically manages access so you can offer trials of full-volume, updating data products with no risk.
Understand how data consumers discover and trial data products, directly link this to a customizable subscription engine and continually optimize during the sales lifecycle.
Provide support to data consumers as they trial products into their environments. Expanding the scope of their products to include data, models and services.
If you’d like to learn more about the Harbr data commerce platform: