Express Mart increased revenues by 16% by selling scan data to key suppliers.
Data Juice by Doug Laney
Commercialize your data
Retail is one of the most data-driven industries out there. The immense amount of data collected can fuel high-value data products that serve a number of audiences, including partners and commercial customers.
Prepare sales forecasts with greater speed and accuracy with automated data products built on models powered by retail data.
Transaction and consumption data can provide more targeted, higher-impact advertising.
Understand consumer habits and patterns to aid site planning. Combine with location data to understand the optimal placement of retail locations.