Communications networks generate immense amounts of data. Aggregated device data, which is rich with location and other key data, can power insights when combined with other data sources.
Using device data to track foot traffic, retailers can plan store operations and placement of new locations. Anonymized data can be used to build demographic profiles of potential customers.
Property developers can understand the specific economic and demographic profiles of locations, providing valuable insights into the best uses of parcels of land.
Carrier data enhances fraud detection capabilities for banks and payment companies. Data provided by the customer's phone network carrier can be used to supplement traditional fraud detection methods such as analyzing transaction history and IP addresses.