The go-to-market strategy for your data
Now bring it to market.
Most enterprises are sitting on valuable data that could power new products, partnerships, and revenue streams. With a data go-to-market strategy, that untapped value turns into something real.
Your enterprise data deserves better. Treat it like a product.
Data is more than a business byproduct. It's an untapped strategic asset. Treat data like a product, and you'll transform 1s and 0s into something far more valuable — within your organization and beyond.
Think about the characteristics of consumer products. They have packaging that indicates what it does and who it's for. Placement describes where consumers can discover and acquire the product. Promotion helps consumers discover the product, and pricing tells them how much it'll cost.
01
Identify your valuable data
Identify the datasets and models that hold real value. What challenges could they solve for other users — teammates, other departments, and even those outside of your business?
02
Define your audience
Understand who would use your data products and why. Start with internal audiences to validate value and and understand governance requirements, then expand to partners or customers who can benefit most.
03
Package and curate products
Package data and AI assets into valuable products, in combinations that solve real problems for your target users. Descriptions, metadata, data samples, and visuals help users quickly understand the data product and how it will help them.
Why monetize your data with Harbr?
Harbr is the data monetization platform. With a Harbr data marketplace, you're in control. You decide how your data and AI is sold, who can buy it, and what it’s worth — with a storefront that reflects your unique brand.
Sell data without the security risk
Harbr’s permissioning, usage tracking, and collaboration controls ensure your data never leaves your environment unless you choose. So you can open up new revenue streams safely, with compliance and governance built in.
Offer tailored, high-value products
Harbr makes it easy to customize and transform datasets for specific customer needs — so you can deliver tailored, high-value products quicker than ever.
Own the full customer experience
Create a seamless, branded marketplace where customers can discover, trial, and purchase your data directly. You control the entire journey — from engagement to access — building stronger relationships and repeat revenue.
Data monetization, powered by Harbr
Learn how our customers have transformed their data monetization strategy with Harbr data storefronts.
How Harbr shortened Moody's sales cycle and drove millions in data revenue
Learn how DataHub, powered by Harbr, has transformed Moody's data monetization and go-to-market strategy.
How Harbr's data storefront works
Accelerate go-to-market with ready-to-use products in a seamless customer experience
01
Your data products — in one beautiful platform
Connect all of your data and AI assets, from any source, into the Harbr platform. Package assets into products, with fine-grained permissions to control who can see your data, and how they can use it.
02
Easy discovery, secure trials
Make it easy to find and validate products, and let customers interact with data before they buy — with previews, samples and secure sandboxes.
03
Deliver in any format with self-serve tools
Give customers what they need, how they need it. Deliver data in the formats and environments that fit their workflows — from APIs to direct integrations — with built-in tools for secure, self-service access.
Already selling your data in a public marketplace?
Build on your existing public presence, so you can drive more customers and revenue in your own branded storefront. Read our data monetization guide to learn:
• The benefits and limitations of public and private
• The crucial differences between these go-to-market methods
• Strategies for balancing both, for maximum data revenue
