The go-to-market strategy for your data
Now bring it to market.
Most enterprises are sitting on valuable data that could power new products, partnerships, and revenue streams. With a data go-to-market strategy, that untapped value turns into something real.
Your enterprise data deserves better. Treat it like a product.
Data is more than a business byproduct. It's an untapped strategic asset. Treat data like a product, and you'll transform 1s and 0s into something far more valuable — within your organization and beyond.
Think about the characteristics of consumer products. They have packaging that indicates what it does and who it's for. Placement describes where consumers can discover and acquire the product. Promotion helps consumers discover the product, and pricing tells them how much it'll cost.
01
Identify your valuable data
Identify the datasets and models that hold real value. What challenges could they solve for other users — teammates, other departments, and even those outside of your business?
02
Define your audience
Understand who would use your data products and why. Start with internal audiences to validate value and and understand governance requirements, then expand to partners or customers who can benefit most.
03
Package and curate products
Package data and AI assets into valuable products, in combinations that solve real problems for your target users. Descriptions, metadata, data samples, and visuals help users quickly understand the data product and how it will help them.
The GTM layer for your data products
Harbr is the data product go-to-market platform. From discovery to delivery, Harbr gives you the infrastructure to bring data products to market securely and at scale.
Discovery
Make your data products easy to find. Build custom homepages and search experiences that help users discover exactly what they need.
Access control
Deliver data to the right people, every time. Organization-based access controls (OBAC) and IAM ensure secure, precise permissioning at scale.
Governance
Stay audit-ready without slowing down. Built-in governance controls give you visibility and compliance from day one.
Packaging
Make your data products stand out. Add metadata, visuals, descriptions, and trials that help customers understand and trust what they're getting.
Distribution
Get data into the hands of your users and customers seamlessly, in any format. Secure delivery pipelines scale with your business.
The data marketplace that flexes to your enterprise
Connect your data
Bring your data into Harbr from wherever it lives. Connect to your existing infrastructure and start building.
- Integrate with cloud platforms like AWS, Azure, Databricks, Google Cloud, and Snowflake.
- Pull from databases, data lakes, or existing pipelines.
- Keep data where it is — Harbr connects without forcing costly migration or duplication.
Create your data products
Turn raw data into a packaged, market-ready product in minutes. Define what's included, how it's structured, and who it's for.
- Define the scope, schema, and structure of your offering.
- Add metadata, descriptions, and visuals that help customers understand value.
- Set up trials so buyers can evaluate before they commit.
Configure access & subscriptions
Set up exactly who can access what. Define subscription models, access tiers, and permissions — all with granular control.
- Use organization-based access controls (OBAC) to manage permissions at scale.
- Create subscription tiers that match your commercial model.
- Built-in governance ensures compliance without extra overhead.
Share with customers and users
Open the door to your audience. Invite customers into your data marketplace and let them start consuming your products.
- Onboard customers with self-service access to your marketplace.
- Give them a branded discovery experience to browse and subscribe.
- Track engagement and usage as they interact with your products.
Data product go-to-market, powered by Harbr
Learn how our customers have transformed their go-to-market strategy with a Harbr data marketplace.
How Harbr shortened Moody's sales cycle and drove millions in data revenue
Learn how DataHub, powered by Harbr, has transformed Moody's data monetization and go-to-market strategy.
Already selling your data in a public marketplace?
Read our data marketplace guide to learn:
• The pros and cons of public and private data marketplaces
• The key implications between these go-to-market vehicles
• Strategies for optimizing your go-to-market for maximum data revenue
