We’re delighted to share our new branding — and website — to set up Harbr’s next stage of growth. Having recently celebrated our 6th birthday, it’s the perfect time to freshen things up, reflect on our journey so far, and share our thoughts on the future of data commerce.
Back in 2017, Gary Butler and I started Harbr after experiencing how challenging it was for enterprises to generate value from their data. Six years on, we’ve seen tremendous progress — particularly for our customers — yet some of the core issues remain. That’s why we’re more motivated than ever to help organizations take their data strategy to the next level.
We’ve learned so much from our customers and the broader market. Here are two observations about the state of data commerce:
When we announced our Series A in 2020, Gary pointed out that “Despite significant investments in data-focused technologies and teams over the last decade, most enterprises are still unable to deliver targeted outcomes from data in a timely and scalable manner.” This is still a major issue in 2023, but the good news is that smart organizations are getting better at it.
The companies that are best equipped to take advantage understand the need to support data consumers across four key areas:
The organizations that are actively solving these problems are seeing incredible results: significantly faster sales cycles, larger addressable markets, and superior customer outcomes.
So please join us in celebrating six years of Harbr. And most importantly, a huge thank you to our amazing investors, customers, and Harbrnauts for getting us this far.