USE CASE

Optimizing the Data Consumer Experience

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Customer experience is crucial to any business and successful data businesses are no exception. Delivering a great experience to data consumers involves enhancing the journey from discovery through to business outcomes. Data consumers have expectations around convenience and self-service and increasingly diverse needs such as collaboration, model execution, and streamlined integration.

Harbr customers are delivering the next-generation of data businesses with a step-change in the data consumer experience leading to significant commercial opportunities.

Challenges

There are a range of challenges impacting the end-to-end experience of a modern data consumer:

1.

Slow, fragmented and time-consuming methods for discovering data products and understanding the value proposition.

2.

Limited collaboration options leading to ineffective trials and generic products that fail to deliver outcomes or require significant work.

3.

Manual sales and commercial processes creating friction and attrition in the sales cycle and a disconnect between buyers and users.

4.

Significant IT intervention in data delivery and an increasing number of distribution mechanisms adding cost and complexity.

Optimizing The Data Consumer Experience with Harbr

Market-Proven

Built on a platform used by next-generation data businesses to deliver an intuitive experience, self-service workflows and automation.

Market-Proven

Market-Proven

Accelerate Sales

Streamlining discovery, trials and commercial execution. The intuitive storefront transforms discovery, instant trials prove value, and dynamic subscription plans drive conversion.

Accelerate Sales

Accelerate Sales

Collaboration

Supports data consumers to trial, customize and integrate data products into their environments. Expanding the scope of their products to include data, models and services.

Collaboration

Collaboration

Export

Enables the creation of fully-automated data pipelines with a few clicks to deliver data via a wide range of delivery mechanisms on a scheduled or event-driven basis.

Export

Export

Reporting

Understand how their data consumers interact with the products and platform to inform interventions and customizations.

Reporting

Reporting

If you’d like to learn more about the Harbr data commerce platform: 

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Five Tips for Optimizing the Data Consumer Experience

From our work with next-generation data businesses across multiple industries, the following tips guide the delivery of an optimal consumer experience.

  1. Expectations – Understand the needs and expectations of data consumers to create an experience that delivers real-world value.

  2. User journeys – Deliver self-service, intuitive and frictionless user journeys.

  3. Convenience – Provide immediate benefit to the data consumer by reducing the time and steps required to achieve an outcome.

  4. Collaboration – Delivering data outcomes requires a wide range of skills. Enabling direct collaboration is critical to success and should be built in.

  5. Continuous Improvement – Ensure you can observe, mea sure and understand how consumers are behaving, to adapt and respond with confidence.